The Opportunity

Marissa’s vision for Capsoul Co. demanded a luggage solution that was not only functional and aesthetically pleasing but also encapsulated the essence of professional luxury. However, turning this vision into reality required more than just a great idea. Capsoul Co. needed comprehensive support in several key areas:

• Technical Design Specs: To ensure the product met high standards of functionality and style.
• Manufacturing Partnerships: To find reliable partners capable of producing the innovative designs.
• Iterative Sampling: To refine the product through multiple rounds of testing and adjustments.
• Proprietary Hardware Designs: For custom components that would enhance the product's uniqueness.
• Pre-Sale Order Fulfillment: To manage the logistics of launching the product successfully.
• Consulting for Fundraising: To secure the necessary capital for growth and development.

Our Solution

When Marissa approached us, we were excited to dive into the project and help bring her vision to life. The centerpiece of this venture was a revolutionary backpack described as “minimal on the outside, functional on the inside.” This product featured 100% custom design, integrating five additional miniature bags that seamlessly attached to the backpack’s exterior utility strap system. Here’s how we contributed to the success of Capsoul Co.:

• Technical Design Iterations: Our design team worked closely with Marissa to develop and refine the technical specifications, ensuring that every detail met the highest standards of functionality and style.
• In-House Trim and Hardware Rendering: We created detailed renderings for custom componentry, which played a crucial role in the backpack’s unique design and usability.
• Ongoing Business Development Consultation: We provided expert guidance on the brand’s business model, design strategies, and market presentation to optimize their approach and appeal.
• Manufacturer Partnership and Sample Management: We sourced and managed relationships with manufacturing partners, overseeing the development of prototypes and ensuring quality control throughout the sampling process.

Final Logistics and E-Commerce Fulfillment: We handled the logistics and fulfillment for Capsoul’s pre-sales, ensuring a smooth transition from production to market.

Success and Impact

Capsoul Co. has not only met its initial goals but has also achieved a significant milestone by securing its own brick-and-mortar flagship location. If you’re in Cleveland, be sure to visit their store at 1442 West 28th Street, Cleveland, OH 44113. This achievement underscores the brand’s growing success and its impact on the travel gear industry.

Working with Capsoul Co. was a rewarding experience, and we are proud to have played a role in shaping a brand that embodies both innovation and elegance. By providing comprehensive support in design, manufacturing, and fundraising, we helped turn Marissa’s vision into a thriving reality. Capsoul Co. continues to set new standards in travel gear, demonstrating how thoughtful design and expert execution can transform the travel experience for creative professionals around the world.