While the purpose of company merch is to generate brand awareness and community, it's also important that it doesn't feel like a walking billboard. Our challenge was to craft a unique collection that generated buzz and intrigue for the Communia App while aligning with what the Communia audience actually wanted to be wearing.

A highly curated merchandise collection of bespoke pieces that offered the security of a trusted Hoodie, but also challenged the expectations of company merch by including elevated pieces in unexpected fabrications like denim and silk as well as story-telling graphics. To bring the collection together we crafted a creative direction that told the story of who Communia is and where the start-up was heading; 'A New Social Frontier'.

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To launch the Communia app to the USA and specifically its new LA HQ, we created a cozy girl desert scape and merchandise suite complete with denim, and custom 100% silk scarves

The New Social Frontier Merchandise Collection x Communia is a 7-piece collection that explores the expansion of the Communia app into the USA via a curated story of cozy desert scenery, borrowing from the themes commonly found in westerns. The product was made available for sale in June of 2023. However, lagging sales led our teams to explore solutions to better present the collection in easy-to-shop pathways; efforts that included photography, product presentation, SEO-optimized product descriptions and a new storefront.