The Grid Project

The Grid Project

2023
Grid Project

A love letter to the LeMans Group C era

The 'X' in LMH represents the following:

  • EXPLORATION: Exploring new technologies around drivetrains, materials, and layout
  • EXTREMES: Experimenting with new fuels, power sources, materials, and testing technologies that can then be passed down to commercially available road cars
  • EXPERIMENTATION: Pushing vehicles and tech to the extreme in all aspects - be it performance, weight, safety, etc.
Grid Project
Grid Project

LMH and LMDh rules and regulations were developed to make entry into the sport more affordable and more flexible, as well as safer. Some companies were spending upwards of $200 Million on vehicle development, and when Porsche and Audi left LMP1, leaving Toyota as the sole company, it became clear that things needed to change.‍

The Grid Project evolved the idea that the FIA, ACO and WEC would evolve rules led to the discussion of adding a 3rd Hypercar tier with the goal of pushing the limits. This led to the concept of the LeMans Extreme Hypercar, which would have slightly different regulations than the hypercar class.

Grid Project

16 vehicles, designed and conceptualized to include powertrain, drivetrain, and ergonomic considerations, based on proposed driving dynamics stemming from educated estimates from subject matter experts and real-world track conditions were developed in a virtual studio by a global team from Detroit, Dallas, and Prague.

Two teams per vehicle results in 34 unique liveries, all based on real-world or conceptual-yet-realistic partnerships and sponsors. To guide the development of each vehicle, a complete set of rules, specifications, and constraints are applied to create a realistic and viable race segment. Completed in collaboration with Gravity Sketch and revealed at the 2023 Around Conference in conjunction with a keynote address by David 'Nemo' Neal and Nyko DePeyer. Watch the keynote here.

Grid Project
Grid Project

Services

Brand Strategy & Design
Campaign Development
CGI & Digital Production
Creative Direction
Graphic Design
Product Design & Engineering
Audit & Analysis
Simulation, Testing, Validation

Collaborators

David 'Nemo' Neal

Nyko DePeyer

Aurelien Francois

Maro Radenovic

Kaitlin York

Grid Project
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