With plenty of card games on the market, our goal was to ensure we clearly positioned Off The Record’s unique solution as a tool. Using human behavior, we explored how people currently have conversations, so we can meet them where they currently are - small talk - and take them to where they want to go - closer relationships with others.

The result? Off The Record: The Game - containing 45 cards, 90 questions, 2 questions per card. The first question opens up the conversation, while the follow-up question dives deeper. Together with the game, we created Off The Record’s bespoke apparel suite and filmed pilot episodes for their social media-hosted mini-show of the same name

"Within just a month of launching, we went through 57% of our inventory, were featured on Buzzfeed, and are in hundreds of homes around the country (& the world!). As a new product-based founder, I couldn't have done it without the support of Louder's brilliant team. Thank you for bringing my vision to life and all of the encouragement along the way!"

Katarina Terentieva, Founder/CEO, Off The Record