introducing Bounceless

Born out of necessity, Bounceless is a brand rooted in pure athleticism and innovation. The brand was created as a solution to founder Chantelle’s ongoing challenges during her exceptional track and field career, where her bust size often overshadowed her powerful performances. Struggling with the need to wear multiple sports bras during competition, this innovative founder sought out a better solution for herself and athletes everywhere. The result: Bounceless, a patent-pending sports bra designed for full-busted women.

The Opportunity

With a team of co-founders who each brought subject matter expertise, Bounceless had a clear vision of what their sports bra needed to achieve. However, they required expert guidance to bring their idea from concept to completion.

They needed:

Comprehensive business development to solidify customer insights and the product’s value proposition
Technical apparel design
Manufacturing partnerships
Sampling and development
International logistics support to import their final product line

Our Solution

We were thrilled to collaborate on this comprehensive undergarment. Bounceless was a solution-first concept with great opportunities for stylish design and meaningful functionality.

Here’s how we helped:

In-depth brand strategy sessions to refine their market positioning and develop a clear, compelling brand story.
Product design and use case matrixing to ensure the bra would meet the functional needs of high-impact athletes.
Customer persona development, including competitive sizing research, to align the design with real-world demands.
Size grade development proprietary to the brand, ensuring a perfect fit for full-busted women.
Technical apparel design and development, focusing on both form and function.
Manufacturer sourcing, identifying the right production partner to ensure high-quality fabrication.
Iterative sample development, refining prototypes until we achieved the ideal balance of support, comfort, and durability.
Final logistics oversight, managing international supply chain logistics to ensure a seamless import process.

The Finished Product

The result was the Bounceless™ Control Sports Bra, designed to empower women with the support they need to stay active without compromise. Key features include:

Dual fastener system: Two secure fasteners help position the bra before locking it in place with a secure lock-zipper.
Moisture-wicking fabric: 70% Nylon and 30% Spandex Interlock fabric wicks away sweat, keeping wearers dry and comfortable.
Adjustable straps: Customizable fit for added support and flexibility.
Internal breast band: An added layer of support across the bust for extra security.
Full coverage, wire-free design: Provides bounce control without discomfort.

Women can now move freely and confidently, whether running, jumping, dancing, horseback riding, or engaging in HIIT workouts. The Bounceless Control Sports Bra offers the ultimate solution for women seeking uncompromised performance in their activewear.

Bounceless is one of those rewarding brands that not only look great but also make a meaningful impact in women’s athletics. We were honored to support its go-to-market journey and contribute to its mission of empowering athletes with better-performing gear.