AFROTECH™ MERCH
A Modern Merch Story
Objective
Blavity’s creative geniuses envisioned an athletic and wellness-themed 2022 AFROTECH™ Conference but needed an extra boost to bring their merchandise dreams to life. Their team had already established the design identity and conceptualized the merchandise. However, they required expert support to finalize the product, coordinate logistics, and ensure smooth manufacturing and fulfillment.
Solution
Enter us: the logistics wizards who streamlined production, juggled vendors, and ensured every piece of merch was ready to wow—all from our bustling Dallas hub.
We were honored to support the AFROTECH™ Conference creative teams in making their vision for the conference’s merchandise a swift reality. We worked through a structured four-phase timeline over six weeks, executing comprehensive sourcing, managing final art file adjustments and screen documents required by manufacturers, curating and managing the entire program's final purchase orders with eight different vendor partners, and onboarding Blavity into our eCommerce Fulfillment services at our Design District facility in Dallas.
Services Provided:
Creative Direction
E-Commerce Fulfillment
Corporate Gift & Merch
Product Design & Engineering
Supply Chain Management
Sourcing & Procurement
Campaign Development
