Off The Record

All photography from playofftherecord.com

Off The Record is more than just a card game - its a lifestyle brand.

designed to spark meaningful conversations through strategic, thought-provoking questions, Off The Record also offers a line of branded apparel and accessories, including a hoodie, long-sleeve T-shirt, and beanie.

Louder Group was engaged to bring the entire product line and brand experience to life - from concept to production.

The Challenge

Off The Record started with an innovative idea but needed holistic support to transform it into a viable, market-ready product suite. Beyond creating a compelling game, they also required a cohesive brand identity and a range of merchandise to match. The challenges included:

• Product Development & Prototyping: Designing and refining the card game to ensure quality, usability, and impactful gameplay.

• Brand Identity & Visual Language: Crafting a distinctive brand that resonates with a target audience seeking deeper interpersonal connections.

• Packaging & Creative Direction: Developing engaging packaging that stands out on shelves and conveys the brand’s core message.

• Supply Chain & Fulfillment: Setting up reliable manufacturing and distribution channels to handle both the card game and branded merchandise.

• Ecommerce & Launch Strategy: Establishing an online presence and ecommerce functionality to drive sales and community engagement.

Our Approach

• Conceptualization & Game Mechanics

  • Collaborated with Off The Record to refine the game mechanics, ensuring that each card question would promote genuine conversation.

  • Focused on user-friendly design, from card sizing and material selection to the overall visual aesthetic.

• Brand & Visual Identity

  • Created a modern, approachable brand identity reflecting the game’s goal of fostering real connections.

  • Developed logos, color palettes, and style guides that captured a balance of fun, inclusivity, and authenticity.

• Packaging & Merchandise

  • Designed custom packaging that stands out on retail shelves and reinforces the brand’s personality.

  • Extended the brand identity to apparel and accessories (hoodie, long-sleeve T, beanie) through cohesive design elements, fabric selection, and finishing details.

  • Brand expression included packaging details like branded tissue paper, bubble mailers, and thank-you cards.

• Supply Chain & Ecommerce Fulfillment

  • Established a reliable supply chain, sourcing high-quality materials for both the card game and merchandise.

  • Set up an ecommerce fulfillment strategy to ensure efficient order processing and delivery, laying the foundation for brand growth.

Services

• Brand and Business Strategy

• Brand Identity

• CGI & Digital Production

• Corp. Gift & Merch

• Creative Direction

• E-Commerce Fulfillment

• Go-To-Market Strategy

• Graphic Design

• Packaging Design

• Product Design & Engineering

• Prototype Fabrication

• Supply Chain

• Sourcing & Procurement

Collaborators

Photographers: Demetrius Washington & Ren Adkins

Creative Direction: Kate Tarantieva

Photo Credits: Off The Record; Juni

Results

• Successful Product Launch: Off The Record’s signature card game debuted with strong brand recognition and positive customer feedback on product quality and packaging.

• Brand Cohesion: From the card deck to apparel items, the brand’s look and feel remained consistent, reinforcing brand loyalty and creating a sense of community among customers.

• Scalable Infrastructure: With a robust supply chain and ecommerce system in place, Off The Record can easily expand its product offerings and grow its market reach.

• Increased Engagement: The unique gameplay concept and branded merchandise spurred organic social media engagement, introducing new audiences to the brand’s mission of fostering deeper connections.