Great product businesses start with great product expertise. Louder Campus is where top founders refine their knowledge of product development—deepening their understanding of design, engineering, manufacturing, and logistics.
This isn’t just about launching—it’s about scaling smarter, optimizing every step, and building a brand that lasts. Learn how the best in the industry operate, so you can create products that don’t just sell, but set new standards.
Welcome to Lesson One! Today, we’re exploring the product development process at Louder—the Define Phase. This crucial first step takes you from an initial idea (maybe even just a napkin sketch) to a clear roadmap that will guide you all the way through to shipping your first order.
In Phase Two of product development, the focus shifts to designing innovative solutions identified in Phase One. This includes creating concept sketches and prototypes, using methods like VR for quick design testing. For soft goods and formula-based products, emphasis is on pattern designs and early ideation through AI and cloud-based software. The goal is to refine the design, ensuring marketability, saving costs, and aligning stakeholders before moving to physical sampling in Phase Three.
In Phase Three of product development, the focus is on refining and executing the product. This includes building and testing prototypes, iterating designs, and engaging investors. Hard goods require engineering development and process validation, while soft goods undergo multiple sample runs for fit and design. Formula-based products test performance and make necessary adjustments. The goal is to create a comprehensive technical data package, essential for manufacturing and regulatory needs.
The "deploy phase" of product development is where products are integrated into the market. It involves working with manufacturers, managing logistics, and preparing inventory. Strategic considerations like packaging, supply chain, and market entry—whether e-commerce or physical stores—are key. The complexity of deployment ranges from simple manufacturer negotiations to large-scale international distribution, depending on the product's market and team size.
Phase Five is all about disruption. At this stage, you have a product ready to go, and it’s time to make waves. Focus on creating high-quality photography and video content for your digital channels, launch creative campaigns, and consider pre-sales to build momentum. Don’t forget to prepare your logistics and fulfillment processes in advance to ensure a smooth launch. It’s time to get your product in front of your audience and excite them for the big reveal!
