Great product businesses start with great product expertise. Louder Campus is where top founders refine their knowledge of product development—deepening their understanding of design, engineering, manufacturing, and logistics.
This isn’t just about launching—it’s about scaling smarter, optimizing every step, and building a brand that lasts. Learn how the best in the industry operate, so you can create products that don’t just sell, but set new standards.
Alia and Maro discuss the concept of "good, fast, and cheap," explaining that in development, only two of these attributes can be achieved simultaneously. They emphasize that understanding this trade-off is crucial for decision-making in various fields.
The "is and is not" exercise- a crucial tool for defining the scope in product-based businesses. This method involves creating two columns: one for what the product is and one for what it is not. They emphasize its benefits in budget control and development speed.
Today we discuss planning your ROI and understanding your break-even goal. Touching on calculating the total investment, including your salary, purchase orders, and other expenses to know your total investment and get on the side of profit.
The FBO (Features, Benefits, and Objections) framework helps you clarify your product for both your team and customers. Features are the tangible components of your product, while benefits focus on how those features solve customer problems. Objections identify potential hesitations, which you can address in your messaging. This exercise helps you stand out in a competitive market by ensuring clear communication and aligning your product with customer needs.
The 2-2-1 analysis helps you understand your competition by identifying two direct competitors, two indirect competitors, and one aspirational brand. This exercise clarifies how consumers are already engaging in the market, refines your product features, and uncovers market gaps. It also encourages strategic thinking, helping you stay focused on your business’s unique position.
Alia and Maro discuss the importance of creating a minimum viable brand (MVB) before starting a product-based business. They emphasize that early brand development should focus on visual representation and market positioning without finalizing the brand identity.
